The big things are important but they're also vague and unmanageable. It’s nearly impossible to capture the enormity of a pandemic . . . but you don’t need to. Your story lies within the daily details.

You can learn to write a long-form post or chapter. All you need are some style guidelines to follow consistently and some building blocks that provide you the framework for creating a solid story.

When you pay attention to details, you become a better writer and your copy will pop.